Effective Online Tools for Dummies 

The internet now provides an array of low cost of free tools that can be used by any individual or organization to simplify our lives. There are thousands of online tools that have been created to serve us. The purpose of this workshop is to examine some of the available online tools that assist in the management of our businesses and enable us to better serve our anytime, anywhere lifestyles and improve your cooperative’s way of doing business. We will cover sales and marketing, online collaboration, goal tracking, customer relationship management. The outcome of his presentation is to provide all participants with a list of websites where low cost or free tools can be obtained. There will be an opportunity for workshop attendants to add to the list of websites.

Ruben Hernandez is the founder and president of Four Elements Global, a social venture consulting firm that specializes in the integration of the environment, community, the enterprise and the individual to foster and sustain social and economic development. Mr. Hernandez has been part of the worker cooperative movement since 2006 and he’s a current board member at Rebuilders Source, a worker cooperative in the South Bronx and a project of Green Worker Cooperatives. Prior to founding Four Elements Global, Mr. Hernandez worked as a management and system integration consultant at Accenture, the largest management consulting company in the world, where he worked in more than 15 different projects at more than 10 different companies in the North America and Europe. After leaving Accenture, Mr. Hernandez became the Chief Financial Officer at TUMIS, a worker-owned company in Oakland, California. During his tenure at TUMIS, Mr. Hernandez was the chief architect in implementing new business processes and systems that helped the company increase its sales by 150% within one year.