In this video, Tom Ivey, the Community Development Manager at DotCooperation, and Rob McClinton, the CEO of Small World Communications, Inc., share best practices for cooperatives interested in strengthening their marketing and digital branding on a budget! Learn tips & tricks for establishing your online presence, building your client base in your region, and using a .coop domain for your business website.

We are thankful for the support of DotCooperation, the sponsor of Co-op Clinic’s 2023 webinars.

About the presenters

Tom Ivey, the Community Development Manager at DotCooperation, is dedicated to the education, promotion, and support of the global network of cooperatives. Since joining DotCooperation in 2016, he has consistently expressed that being part of the cooperative community has given him a feeling of “coming home.” Tom is an enthusiastic advocate for co-ops and can often be seen presenting on digital competency at online and in-person events.

Rob McClinton is CEO of Small World Communications, Inc., supporting co-ops’ digital presence, marketing, and performance through smallworld.coop. He is a founding member of the cooperative consultancy, The Ajani Group, the co-op media company Everything Co-op Media, and the cooperative business-leaders community Zebras Unite.